Interior visualization

3D visualization showing designed interiors.


Interior visualization is a specific kind of 3D visualization showing designed interiors. Images could be, of course, made using conventional techniques such as fineliners and watercolors – but today it would be more of an extravagance, desired rather by art connoisseurs. Nowadays, what investors look for is literality. They expect interior visualizations to be as close as possible to the new development space proposed by the designers. Reasons are many, but the most important and most obvious is the money. They want to be sure that the proposed space will not disappoint them and that the juxtaposed elements will blend in with the whole thing being functional. In other words, that their money will not be wasted.


3d interior visualization

To the rescue come interior visualizations which often come close to the pictures or are even confusingly similar. They can show specific items available on the market set in accordance with the architectural plans. Floors are being covered with a desired materials and patterns, while walls – with the right finish. Interior Renderings show the proper proportions and colour, as well as lighting and reflectivity. Moreover, it is possible to easily change the color or even the texture of finishing materials. It is necessary of course to pre-render the image – which takes time, but depending on the image size and quality, we can preview the effects in real-time, observing such changes on the fly. Although swapping equipment for a completely different set is a little bit more challenging in interior visualizations created using 3D programs, there is nothing that cannot be done. If we do not possess a particular model of equipment to be changed in our library, it has to be modeled. It is a process that consumes the most time, it is however less time and resource consuming than having to change the equipment in a traditional visualization, that, in most cases, has to be simply re-drawn from the beginning.

3d interior visualization

Carrying out an interior visualization: goals

What can interior visualizations show? The answer is obvious: any interior. In the introduction, we defined why are they implemented. But is it actually only to show the apartment or office project to the future investor? Not only. They are often carried out for the purpose of advertising catalogs or brochures for developers who want to show model examples apartment arrangements of the future development. Such interior visualizations are valuable for future purchasers of the apartment, while saving the Investors money otherwise needed for the construction of a housing demonstration.

3d interior visualization

Interior visualizations are also useful for furniture manufacturers, a good example being the case of the SFD Skandinavisk Möbeldesign brand for which we had the pleasure to work on preparing their merchandise visualizations. Manufacturers do not need to build expensive dioramas nor rent photographic studios for photo-shooting their products. You can order a visualization and digitally photograph your product. Such interior visualizations are, of course, a perfect solution not only for furniture manufacturers, but actually for any kind of equipment and decorative elements manufacturers. From lamps through decorative trim, radiators, to bathroom fixtures; from floor to the ceiling – the possibilities are infinite.

Interior visualizations can show the same product in a different setting. Modern, classic, historical interiors, office… A clear advantage over traditional photography shots.


Carrying out an interior visualization

The process consists of several stages. A specialized equipment and extensive composition and photography knowledge are required for an interior visualization. It also requires special software as well as a good knowledge of how to use it. From the 3D modeling software – like 3D Max, Blender – to the raster image operations software, such as Photoshop and Krita.

It all starts with an architectural plan or sketches and reference pictures. First, a general, in scale model of the interior in a 3D space is prepared. Important elements, such as doors, windows and walls, are being put in place, therefore it is very important for the person working on the model to not only have an artistic sense, but also a good grasp of technical skills or even better – to a certain extent a technical education. Secondly, the equipment is modeled and, if needed of course, decorative elements and objects that give life and a realistic feel to the visualization. A book, glass of orange juice, coat thrown carelessly on a chair – elements such as these always add flavor to the image.

The next step is setting materials, or in other words giving the objects a mathematical description of textures, reflections, glossiness and the way those objects refract the light. Then stage lighting and shot angles are being specified. We choose desired size of the image as well as the rendering parameters and the number and types of channels to render. Lastly, after the interior image has been rendered, it is transferred for a 2D graphics program for a final post-processing in order to further increase its aesthetic and artistic values.


interior visualization

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